12:30 p.m. LUXE

New Braunfels, TX based singer-songwriter LUXE began singing at the age of six. Thereafter began recording her own music once she received a flip phone as a gift at the age of eight. While her aesthetic initially started off as pop inspired, she eventually delved into different types of music and transformed from a happy and naive style to an expansive, haunting and beautifully feminine sound. “

LUXE signed a 4 album deal with Austin based label/production company Invengo Records and began working with producer Joshua Rumer to develop a sound that was unique to this very prolific artist. The two met via a contest hosted by Invengo and Talentwatch in early 2016. They began hashing out a 3 song demo which led to the signing later that year.